BIPOC Marketing Strategy
Inclusive messaging is our sweet spot.
Diversity, Equity and Inclusion Marketing is our specialty. We provide strategies to strengthen your brand as it relates to BIPOC (Black, Indigenous, People of Color) inclusivity.
The name of our company “Black Creative Group” stems from our dedication to create messaging and digital marketing content that transforms and/or resonates with BIPOC communities. We bring to the table 15+ years of experience executing marketing and messaging for political campaigns, media publications, government entities, and small business owners.
BIPOC Marketing Services
BIPOC Audits
Inclusivity Rebranding
Diversity, Equity and Inclusion
(DEI) Messaging
Mission, Vision,
and Values Statement
Positioning Statement
Website Messaging
Featured Case Study
Southern Environmental
Law Center
The Southern Environmental Law Center (SELC) is the largest 501 environmental nonprofit organization in the Southern region, with more than 80 attorneys and 75 staff members working at the local, state, and federal level to protect the environment and health of the Southeast.
THE CHALLENGE
SELC came to us with a challenge: their environmental justice initiatives overwhelmingly impact Black and Brown communities, yet their digital footprint didn’t effectively portray the positive impact they’re making in BIPOC communities. We were tasked with auditing SELC’s website, email campaigns, social media channels, and consulting SELC’s stakeholders on key strategies to strengthen their digital footprint as it relates to BIPOC inclusivity.
OUR SOLUTIONS
Over the course of 90 days, we:
- Reviewed SELC’s DEI efforts and provided tactical recommendations
- Executed a customized environmental-related BIPOC SEO keyword analysis
- Audited SELC’s thought leadership messaging and provided BIPOC brand storytelling recommendations
- Executed a social listening strategy to gain insights on SELC’s BIPOC audience
- Identified a PR opportunities to elevate SELC’s voice
