Category Archives: Industry news

How to (And Not to) Address Racism and COVID-19 as a Brand

This article was originally published in Washington Business Journal.   Brands have struggled to stay relevant and corporate leaders have grown uneasy staying on the sidelines, as the headlines of the day pull everyone’s attention in a multitude of directions. In the wake of the Covid-19 pandemic’s toll and the worldwide protests against police brutality…

Advertising, PR Experts Offer Their Picks for a New Washington NFL Team Name

This article was originally published in Washington Business Journal.   The day that many in Greater Washington thought would never come — when NFL franchise owner Dan Snyder announced he is changing the local team’s long-derided name — is here. Since the team said July 3 it was undertaking a review of the name, many…