The Advancement Project
The Advancement Project is a next generation, multi-racial civil rights organization that exists to fulfill America’s promise of a caring, inclusive and just democracy.
The Advancement Project reached out to us with a need to reach disenfranchised Black voters, in time for the 2020 U.S. Election.
We met with their team to discuss goals, which ultimately resulted in the creation of the Vote By Any Means Necessary (BAMN) campaign and a microsite that directed traffic to a lead form. The form collected basic information, which allowed the AP team to reach out to the disenfranchised voter to start the process towards voting rights restoration.
The marketing collateral and microsite were well received by AP and the local community.