National Fair Housing Alliance

Working to ensure equal housing opportunity for all people

The National Fair Housing Alliance (NFHA) is the only national organization dedicated solely to ending discrimination in housing. NFHA works to eliminate housing discrimination and to ensure equal housing opportunity for all people.

As President and CEO of the NFHA, Lisa Rice leads efforts by NFHA and its partners to advance fair housing principles and to preserve and broaden fair housing protections, expanding equal housing opportunities for millions of Americans. 

The Challenge

The NFHA came to our team to promote their national conference. For the first time ever, the conference was taking place virtually. We were asked to create a unified digital content strategy, design conference branding, and run social media ads to boost online registration.

Our Results

With a budget of $13,000 in total ad spend to promote registration for their national conference, we were able help NFHA increase overall registrations and obtain:

  • 1.1M impressions
  • 47,692 engagements
  • 44,669 link clicks
  • $0.29 cost per click (CPC)
What Our Clients Are Saying
“We had the pleasure of working with Black Creative Group on marketing for the National Fair Housing Alliance’s first-ever virtual national conference. Their team provided seamless support in developing and executing a comprehensive communication strategy that involved PR outreach, social media marketing, graphic design, and digital analytics. The team’s enthusiasm, work ethic, and creative expertise helped make our event a success from start to finish.”
National Fair Housing Alliance