The Sphinx Organization is the social justice organization dedicated to transforming lives through the power of diversity in the arts.
The name Sphinx, inspired by the mythical creature and legendary statue, reflects the power, wisdom and persistence that characterize Sphinx’s participants, as well as the enigmatic and interpretive nature of music and art.
The Sphinx Organization came to us looking to promote their annual gala. For the first time, the event took place virtually. They asked us to create the overall visual brand, a well thought out digital strategy, and run Facebook ads for promotion of the event.
With a budget of $2,000 in total ad spend to promote registration for their first virtual gala, we were able to obtain: