Just started a new business and don’t know where to begin, marketing wise? Here are the top 5 items you’ll need.
- Logo: Your logo is the centerpiece of your brand. It’s often the first thing many of your customers will see. A logo is worth the upfront investment because if it’s done well and professionally, a small business can use it for years to come. A logo goes on every promotional item and digital component of your business. Get your logo set before you dive into any other marketing efforts, so you are prepared to create branded materials.
- Business Card: You will need this. This is a standard. Many of your potential clients will ask for this at the end of a meeting. Make sure your business card clearly shows how to get in contact with your business. Beyond handing cards out to prospective clients and investors, business cards offer different marketing opportunities. You can leave a stack of cards behind at relevant vendors or local shops.
- Website/Landing Page: No matter the niche, a small business must have a website. Your website works when you don’t. In today’s digital world, your potential customers will Google your business before choosing you. Your website allows you to control the narrative. Gone are the days when websites were nice to have; they have become a necessity for any business that wants to thrive in this era. Much like your business card, a website provides a level of professionalism and credibility to your company. More and more, people are looking to online searches to verify a business as trustworthy before they even step foot in a store.
- Email: You’ll need an email that’s dedicated to business communication. Branded emails (firstname.lastname@example.org) look professional but are not a must when you’re first getting started.
- Social Media: In addition to your website, social media allows you to connect with a younger generation that’s eager to support Black business. As mentioned above, consumers are relying on digital searches to find companies. By incorporating a robust, but manageable social media presence, a small business exponentially increases its SEO and likelihood of being found by its target audience.